Building a relationship with your client is extremely important for the steady growth of your business. Nothing can be achieved if the interaction between you and your client is not effective. Keeping your clients happy is the biggest success mantra for any type of business irrespective of its scale. In order to achieve complete client satisfaction, it is important that the interaction between you and your client is at its best because ultimately,they are the one who is going to bring you new projects and subsequently, profits.

To survive in today’s business world, you need to implement the latest tools and techniques in your organization and business processes. If you are dragging outdated technology, in the current business scenario of Saudi Arabia, Bahrain, Qatar, Kuwait, United Arab Emirates (UAE) and Oman. You might be increasing your cost and giving an open invitation to your competitors to ride over you and throw you out of competition. It would be beneficial for you to go hand in hand with the technology so that you do not get left out. Customer relationship management tool, popularly known as CRM is an ultimate solution to all client relationship issues.

Microsoft Dynamics Customer Relationship Management (CRM) is a business solution to help develop leads, nurture contacts, track your sales, and keep your customers happy. Microsoft Dynamics CRM is a client management tool that contains a category of integrated, data driven techniques that improves the way you interact with your clients. It helps you to bring more effectiveness and efficiency in your business. There are several partners of Microsoft through which the line of Microsoft dynamics services are delivered to buyers throughout the world.

CRM tool provides plenty of benefits upon your business which includes:

• Interaction with your clients in the most effective way
• You can keep a check on the performance against the goals and objectives covered in different phases
• Allocation oftime, efforts and money
• Boost on business process towards to more efficient and effective manner
• Transparency
• Better Decision Making

But, at its core, Microsoft Dynamics CRM involves and prioritized on

1. Finding and developing customer relationships.
2. Cultivating these relationships to enhance profitability.
3. Maintaining complete satisfaction of all customers.

Microsoft Dynamics CRM encompasses all of the best practices of CRM, with the flexibility, familiarity, and functionality you would expect from Microsoft. It’s a solution that helps organizations in all industries to build more productive relationships with current customers and forge relationships with new ones. Microsoft Dynamics™ CRM gives every customer-facing employee the information they need to truly impress customers.

Talking about relationship management, have you ever heard about the extended relationship management (xRM)? Microsoft Dynamics xRM represents the expansion of the functionality and/or extension of Microsoft Dynamics CRM platforms far beyond customer relationship management. Microsoft DymanicsxRM can manage more than relationships with customers; it can manage suppliers, employees, partners, assets, knowledge bases, and just about anything else a company might wish to manage in a relational database.

Deploying an xRM solution on the foundation of Microsoft Dynamics CRM provides several crucial advantages

• Quicker deployments– Software plug-ins expand the functionality of the core Microsoft Dynamics CRM system, so developers do not have to build LOB software from scratch.
• Security– Microsoft Dynamics CRM provides robust security features, including security roles for users and objects that limit access to sensitive data, SSL connections for data transfer, and more.
• Stability– Microsoft Dynamics CRM provides the stability of an enterprise-level CRM system on which developers can build LOB applications.
• Integration– xRM solutions can connect existing systems to CRM, freeing data trapped in outdated systems. Microsoft Dynamics CRM also provides native integration with Microsoft SharePoint® and Microsoft Office® applications including Outlook®, Excel®, and Word.
• Powerful native features– xRM solutions built on the foundation of Microsoft Dynamics CRM provide powerful workflows, reporting, data modeling, and web services.
• Scalability– xRM solutions can scale to match the needs of any organization, regardless of size.

Microsoft combine its cloud CRM and cloud ERP into one service called Microsoft Dynamics 365. Microsoft Dynamics 365, is a new cloud powered service that repackages and rebrands several Microsoft Dynamics programs into an offering that is both. The cloud-enabled Software-as-a-Service project combines the customer relationship management (CRM) and enterprise resource planning (ERP) of previous versions of Microsoft Dynamics with additional features including Microsoft Flow and Microsoft PowerApps. Microsoft combines Dynamics CRM and ERP solutions into one cloud-enabled product offering. The Dynamics 365 Apps are Sales, Field Service, Customer Service, Project Service Automation, Marketing, Financials, and Operations. With the Microsoft Dynamics 365, you can clearly see the results of those efforts, with barriers being removed and integration made between different data silos in the organization.

There are a ton of CRM systems in the marketplace. Each developer continues to add features and capabilities to extend their feature matrix. We don’t know if anyone actually cares about or uses those features, but the feature matrix is certainly growing for all vendors. Don’t get excited about capabilities in a CRM vendor’s demonstration that you are unlikely to ever use. But focus on : will the system you are implementing capture essential information, ensure effective follow-up, and be easy enough to use that your team will see it as an asset and not just a glorified monitoring device? This essential point is worth repeating: The best CRM implementation is the one your entire organization will actually use in more efficient and effective way.