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Dynamics 365 Customer Insights

Create engaging experiences by uniting customer data with real-time journeys and Copilot in Customer Insights

 

Microsoft Dynamics 365 Customer Insights is a marketing automation application that helps turn prospects into business relationships. The app is easy to use, works seamlessly with Dynamics 365 Sales, and has built-in business intelligence.

Capabilities of Dynamics 365 Customer Insights

  • Engage customers in real time
  • Win customers and earn loyalty faster
  • Personalize customer experiences with AI
  • Build customer trust with a unified, adaptable platform

Included with Dynamics 365 Customer Insights

Dynamics 365 Customer Insights includes a bundle of apps and solutions carefully selected to support marketing departments and coordinate with sales. Some of these apps and solutions are also available as bundles or add-ons with other Dynamics 365 products, while others are only available as part of the Customer Insights package. The following are included:

Core marketing

Provides email marketing, customer journeys, behavior tracking, lead scoring, marketing pages, and more. These features form the core of the Customer Insights app and are unique to Dynamics 365 Customer Insights.

Event management
Organize and promote in-person or webinar events, which include an online portal that attendees can use to review the event schedule and speakers, and to register for the event. This feature is currently available only with Dynamics 365 Insights.

Dynamics 365 Customer Voice
Create online surveys and analyze the results. This feature is bundled with the Customer Insights app, but is also available separately as an add-on for other Dynamics 365 products. Note Dynamics 365 Customer Voice is included in the Customer Insights standalone application, but not included in Marketing Attach.

Dynamics 365 Connector for LinkedIn Lead Gen Forms
Import leads generated with LinkedIn’s lead tools into Dynamics 365. This feature is bundled with the Customer Insights app, but is also available separately as an add-on for other Dynamics 365 products.

For more information visit https://www.microsoft.com/en-us/dynamics-365/products/customer-insights