Microsoft Azure formerly known as Windows Azure, is Microsoft’s public cloud computing platform. It provides a range of cloud services, including those for compute, analytics, storage and networking. Users can pick and choose from these services to develop and scale new applications, or run existing applications, in the public cloud.

Today large companies that have extensive experience managing large data centers, are offering customers to “rent” data capacity. This is great news for companies that want to focus on their core business application and not worry about the underlying platform. Microsoft’s cloud platform offering is called Windows Azure.

Imagine that you just started a new business providing an environmentally friendly carpooling service. For the business to flourish you need a modern, flexible online application that allows your customers to choose and book vehicles, see a map of the currently available cars, manage their booking history and connect with their friends using social media. Since you are convinced that your business will be a great success you want to make sure that the online booking application can handle hundreds of thousands of customers.

No matter what type of application you want to build, you need to have a basic platform in place. This includes an operating system that needs to be patched and up to date, the network, including load-balancers and routers, storage of your data. The platform needs to be scalable to support all your customers worldwide. Since you are a startup with limited funds, you don’t want to pay for such capacity up front. In addition, you don’t want to have to worry about hiring people to look after servers, network appliances, software updates and backup.

Luckily, in this day of age you don’t have to! This is the beauty of cloud based platform services. You can rent a data platform and pay for it as you go, just like you do for utilities like water or electricity. That is why it’s called utility computing – you only pay for what you use.

Windows Azure is the cloud computing platform provided by Microsoft. It provides various services you can choose from:

Web sites : You can use Windows Azure if you want to launch a web site. You can develop the site using a wide range of different web application frameworks (like ASP.NET and Node.js) or using open source applications (like WordPress or Joomla).

Virtual Machine : You can use Windows Azure to run Windows or Linux virtual machines in the cloud. This is a reat option if you need additional computer capacity for existing applications but you don’t want to add more servers to your own datacenter.

Mobile services : Windows Azure includes features that accelerate the development of mobile applications. You can easily incorporate user authentication using Windows Live, Facebook, Twitter, or Google.

Media : You can use Windows Azure if you want to create, manage or distribute media. The platform provides functionality to protect content, to provide live or on-demand streaming of video and to convert media to various formats.

Cloud services : You can use Windows Azure to build or extend existing enterprise applications. Windows Azure includes a services bus which enables integration with other applications such as SAP.

Big Data : You can use Windows Azure as a platform for enormous amounts of data (petabytes – thousands of terabytes, millions of gigabytes). With the built in tools you can provide data warehousing and business intelligence solutions for improved business analytics.

Microsoft Azure Benefits

 Faster time to market– Since you don’t have to worry about the underlying infrastructure or platform and only focus on developing the functionality of your business application it can be completed in a fraction of the time, thus reducing your time to market.

 Reduced costs– Since you are only paying for what you are using, the pay-as-you-grow model, reduces the upfront costs. Since Microsoft can pass on volume discounts to their customers the ongoing costs are also lower than if you were to host the full platform yourself.

 Increased scalability – As your customer base grows and the usage of your application increases you can just add additional capacity to make sure your application is running smoothly. You don’t ever have to worry about running out of server capacity.

 More flexibility and creativity – Applications can very quickly be deployed to the Windows Azure platform which means that changes can be applied without any downtime. This makes it an ideal platform for your developers to let their creative minds run wild and for them to add functionality to your application that you would otherwise not have dared to implement.

 As you have probably guessed, the numerous benefits that Windows Azure provides makes it the natural choice moving forward for businesses that need to deploy new applications. Why would they spend resources of their own to provide something someone else does better and cheaper? Microsoft^® Azure^™ is a powerful cloud platform that can deliver efficiency and agility for your business, but it can be incredibly complex and time-consuming to adopt without specialized cloud talent and knowledge.