[us_single_image image=”6868″ size=”thumbnail” align=”center”]

Advertisement Solutions and Marketing Industry

The advertising industry has been enjoying strong revenues in recent years. Advertising spending has enjoyed outstanding growth during recent years in emerging markets. However, economic growth has been slowing in some market.  While growth may be slower over the near term, emerging economies are nonetheless seen as outstanding advertising markets for the long term, due to rapid improvements in household incomes, consumer spending and business investment, along with the continuing spread of media access via consumer electronics ranging from smartphones to flat-screen TVs.

Advertisers are faced with daunting new realities when considering the various media they might use to get their messages across. Traditional media are losing control over their audiences.  That means that advertisers can no longer feel secure that their ads on TV, on the radio or in print are going to receive mindshare. Consumers, especially consumers in younger demographics, now demand more and more control over what they watch, read and listen to, and thus more control over the advertising they might be exposed to.

The implications of these changes are staggering.  The business models upon which most media have traditionally run are becoming obsolete.  Revenue from advertisers is in jeopardy at traditional outlets, while advertising at new media, including online, is soaring.  Television programming schedules are losing relevance while electronic program guides are becoming more and more vital.  Media companies and the advertisers that rely on them are being forced to radically change, in order to deal with new technologies and new demands from consumers.  Network TV news, radio news and newspapers all find that they have to compete fiercely against Internet-based news content.

This revolution in media delivery and consumption will continue to upend traditional media outlets, creating new opportunities for some businesses, and bankruptcy for others, while delivering ever-increasing choice and control to the hands of consumers. Global iTS holistic solution approach offers customers confidence in investing and initiating innovative business processes for prompt, accurate and secure data capture and computing needs. We offer a winning mix of technology expertise and cutting-edge domain knowledge that make our solutions relevant, effective and impacting. For further details, contact Global iTS.